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Its cosmetics line, YSL Beauty, is owned by LOreal. Saint Laurent launched the first perfume for women, Y, in 1964, followed by the YSL fragrance Rive Gauche for Women a few years later, It was at that time that the designer released the first YSL cologne for men, which he named Pour Hommes, The designer continued creating popular Yves Saint Laurent perfume and cologne products that would become incredibly popular, such as Opium. Opium for Women was launched in 1977, however, it was not until 1995 that Opium for Men was introduced. Other popular fragrances include Baby Doll, the Kouros series, and Young Sexy Lovely