Edward Achour, born in 1970, grows up in the French Riviera. He starts his career in the fashion industry thanks to his work as a visual merchandiser.After presenting his design creations in a boutique in Nice, success arrived in Paris. He began to collaborate with prestigious French Maisons of haute couture and pret-a-porter.And it is in 1999 that he founded the eponymous brand, characterized by a couture a porter.The clothes are linked to meaning between past and present, looking at memories and functionality for everyday life. The collections.with Parisian inspiration, are designed for travelers and women of the world, those who wear a coat reminiscent of a snowy winter in Paris or a wide skirt in the hot summers of Los Angeles.

Garment Care:

• Cold wash